BRAND
I didn’t set out to build brands; I saw gaps in the world for products, services and connection that people craved. From developing clean skincare that actually works, to curating healing experiences that take the weird out of the woo, to making wellness accessible to anyone who needs it, I’ve created and collaborated on brands that have won hearts, minds—and marketshare.
HEALERS WANTED
What began as a groundbreaking podcast evolved into a multi-channel platform for the holistically inclined and spiritually curious. Part membership, part marketplace, Healers Wanted was the definitive resource for booking healers and a brand trusted by consumers and practitioners alike. It was acquired in 2021 by WellSet.
WELLSET
When WellSet acquired Healers Wanted, I joined the start-up as Head of Brand & Content to bring insurer-back wellbeing to the masses. We built the first digital wellness studio for affordable holistic health support, with world-class instructors offering 20+ holistic modalities live and on-demand. A robust content strategy and intuitive web app further elevated WellSet’s footprint in households and workplaces everywhere.
ELIZABETH DEHN FOR
ONE LOVE ORGANICS
Co-creating an award-winning, best-selling clean skincare line is as thrilling as it sounds, especially when you get to touch nearly every aspect of the brand: product development, naming and positioning; marketing, PR and influencer outreach; industry and in-store events; and media desk sides (remember those?!). The press mentions are too many to mention here but the brand love was as powerful as the products and their sales numbers.